Beacon Health Management
  • 06-Feb-2018 to 07-Mar-2018 (EST)
  • Macon, GA, USA
  • Full Time

Medical, Dental, Vision, Life, PTO, 401K

The Regional Marketing Director is accountable for the training, development and cross-line management of the Marketing personnel within the designated geographical region. This position is responsible to plan, organize, manage, and execute the activities and tactics of approved plans, projects, and campaigns as well as tracking the results and measuring them to goals. The objective is to ensure that the approved plans and subsequent tactics are completed within a timely manner and within stated strategic goals, objectives, and budgets.

Essential Functions

  • Partner with designated communities to drive their marketing / census development efforts
  • Plan, execute, and measure approved marketing plans, projects, and campaigns
  • Create / update content for marketing materials utilizing the latest industry terminology
  • Working with the appropriate person(s) internally at the community level pertaining to any marketing projects that may include: media buying, copywriting, social media, editing, graphic design, website content, email blasts, and S.E.O
  • Coordinating the bid and production process of materials with outside vendors ensuring the finished materials meet quality and branding standards
  • Properly code and submit vendor invoices for processing
  • Overnight travel to communities for meetings, ride-a-longs, coaching, training and census development opportunities as needed
  • Participation in the yearly strategic planning process / projects
  • Perform other duties as assigned


  • BA or BS in advertising, marketing, communications or a related field
  • 2+ years of proven experience in managing a marketing team and associated responsibilities within the healthcare field
  • Understanding of the creative services and finished production processes involved in creating marketing materials for print, web, and broadcast
  • Solid organization and problem/resolution skills
  • Good communication and interpersonal skills
  • Ability to work well on multiple assignments simultaneously under demanding deadlines, including the ability to be flexible, follow tight deadlines, organize, and prioritize work
  • Ability to work well as a part of a team
  • Knowledge of Outlook, Microsoft Office, and web applications
  • Subscription to and integration of the agency Statement of Faith, Mission Statement and Cultural Diversity Commitment
  • Experience with event planning
  • Experience with social media
Beacon Health Management
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